Perk-O-Late: Week 1 Round-Up
September 5, 2007
It’s been one week since Perk-O-Late launched, and we’re quite excited about the response we’ve received. We have a lot in store and we thank everyone who has stopped by, subscribed to our feed or left a comment so far. Below is a round-up of Perk-O-Late’s first week on the innernetz:
The Coffee Co. that shall not be named got more billing than we intended to give them by announcing their first foray into Russia as well as a new partnership with Tassimo for single-serving pod coffee. Speaking of partnerships, Steve Jobs announced today that the new iPod Touch will have wireless access to the iTunes music store and will interface with the music playing in Starbucks.
We wasted no time in revealing our nerdy underbellies by pointing to a study linking caffeine and the prevention of dementia. We also recommend you read Jakob Norburg’s paper on Coffee and the Bourgeoisie. Interesting stuff, indeed.
Perhaps the biggest news for Perk-O-Late is that our first order of raw Brazil Moreninha Formosa should be here tomorrow from Coffee Storehouse. Buying green coffee is a first for us and we are excited to try our hand at roasting and share the experience with all of you. Those of you that have experience roasting at home, don’t hesitate to share your words of wisdom!
This week I also had the pleasure of corresponding with Alex Tennant of Aerobie® (the makers of the Aeropress™). My very first Aeropress™ should arrive tomorrow and I am quite excited to give that a try. I’ll be sure to post a video of it in action and let you know what I think!
And so it goes, our first week of many to come. Thanks to all of you that have written, commented and subscribed. Speaking of which, if you haven’t yet done so, go grab our feed! Thanks for reading. There’s more to come!
UPDATE: I forgot to point out that we have added a few features to the site. Now under “Sections” you’ll notice that there is a Coffee Basics page. This covers some of the basics of storage, grinding and brewing and will continue develop over time. We also started a Perk-O-Late Discussion Group and hope you’ll come check that out and participate.



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