Tassimo to partner with Starbucks, Bosch
September 4, 2007
According to a press release from Kraft Foods, Inc. this morning, there are some interesting innovations coming down the pike for their proprietary Tassimo hot beverage system.”Starting in December, select Starbucks varieties will be available in a single-cup Tassimo DISC (T DISC) capsule format. Tassimo brewer owners in the U.S. and Canada will be able to enjoy these four Starbucks® coffees at home: House Blend, Breakfast Blend, Caffe Verona® and Africa Kitamu™. They can be purchased at Tassimo.com and at select retailers in time for the holidays. Other products already available in T DISC form include Seattle’s Best Coffee® and Tazo® tea.”"Furthermore, Kraft is announcing a new global brewer alliance. In mid-2008, Bosch Household Appliances will launch a new Tassimo brewer carrying the well-known Bosch name. The Bosch consumer-centric approach to innovation, quality and sophisticated product development ensures the Tassimo system will continue to be made to exacting performance standards.”Can’t say that this is exactly exciting news, as I don’t figure myself a pod fan (much less a fan of overpriced Starbucks pods). I’m more interested to see the build quality of the Bosch machines than anything else. Can anyone vouch for the quality of pod coffee?(via Single Serve Coffee.)



Hmmmmm if it could drill holes I might consider it - but bosch? Coffee? pods? Starbucks? How many mutually exclusive concepts can they pack into one marketing idea?
I don’t see the point in paying so much for a pod. All they have done is pre-measure crappy coffee for you. I can’t believe people are willing to pay it at all.
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